Client Work

Philly Printing Company

More people found the new site in its first seven months than found the old one across 2024 and 2025 put together, and it brought in more than double the leads. Its owner says it has generated new business, and the count says the same.

Start Your Project

The full Philly Printing homepage: a hero headlined "Philadelphia's Most Trusted Commercial Printer Since 1907" over three capability cards, a three-step quote process, a reasons-to-choose block beside four photographs of the press floor, eight service cards, a stats band, three customer reviews, the family history with a timeline, headshots of the three owners, a video feature and a closing call to action

Overview

A 1907 Printing Family, Selling in Philadelphia

Category: Commercial printing
Where: Philadelphia, PA
In business since: 1907
Built: Website, quote form, service pages
Previously: Squarespace
Launched: February 2026

The Strauss family has been printing since 1907, five generations of it, and in 2024 they opened a Philadelphia arm of the business. Everything is made in house at their own plant in Pennsylvania, from the pre-press through to the bindery that finishes the job, and nothing is sent out. Their buyers are marketing agencies, healthcare systems and universities, who pick a printer on quality and turnaround before price.

Visit the Live Site

The previous Philly Printing site: a dark single page with a press photograph headed "In business since 1907", a nine-tile grid of product photographs captioned Labels, Folders, Flyers, Direct Mail, Catalogues, Postcards, Custom Packaging, Calendars and Letterheads, one short paragraph over an orange abstract, and a quote form

The Problem

A Slow Site With Almost Nothing On It

The old site was slow, and there was almost nothing on it. A company that prints, binds and finishes everything under its own roof had a website that mentioned a fraction of it.

That combination costs a business at both ends. A search engine ranks what a page actually says, so a thin page does not come up for the work they want. And someone who has to wait for a page often gives up first.

The ones who got there anyway found a site that was hard to use and answered very little. Nobody hands a print run to a supplier on that basis. They go back to the search results and pick a printer whose website told them something.

The Solution

What I Built

A quote form that asks what a printer needs to know

Nobody can price a print job from a name and a message box. The quote form went in asking which services the job needs, how many, what finished size, one color or four, printed one side or both, and the weight and finish of the stock. Enough to price the work without a phone call first.

Everything they print, written down

Every kind of work they do got a card on the homepage and a titled section of its own on the services page, under a plain account of the presses and the processes behind them. A buyer who came for labels can see that the same building does their direct mail, their catalogs and their binding.

The family on the page, by name and face

All three owners got their photograph and their name on it. The history went up as a dated timeline running from the first Strauss in 1907 to the fifth generation joining in 2024, and the regional media feature about the business was embedded where somebody will actually watch it. For a buyer handing a deadline to a supplier they have never met, that settles more than another paragraph about quality.

In His Words

What Barry Said

Sam was amazing to work with. Not only is he extremely knowledgeable about all the technical aspects that go into building and optimizing a website, but he also takes the time to explain everything and works with you every step of the way from start to finish.
I hired Sam to create a website for Philly Printing Co., a division of our existing company, Scranton Printing Co. The finished website exceeded my expectations. It's laid out perfectly, loads incredibly fast, and is extremely easy to navigate.
Most importantly, it has generated new business for us. At the end of the day, that was really what mattered most to me. The purpose of investing in a website is to bring in new customers, and this website has done exactly that, and continues to do so.
I would highly recommend Sam to anyone looking for someone who knows what they're doing, communicates throughout the entire process, and, most importantly, can build a website that actually helps generate new business.

Barry Strauss

Vice President, Co-Owner

Philly Printing Company

The Result

The new site says far more about what this company does, and says it in a structure a search engine can read, so more people find it. It is laid out around the way a print buyer decides, so more of the people who get there ask for a quote.

The traffic of the old site's previous two years, inside seven months

The leads, over those same seven months