The site was built on Wix and looked it. Under the logo and a red wordmark sat three lines of small type: creating customers since 1925, local to international moves, proud agent for National Van Lines. A hundred years of trading and a nationwide network, in type smaller than the paragraphs below them.
The homepage never named the services. It ran one paragraph on moving protection and one on packing, and that was the whole account of a company that does local moves, long-distance, international, corporate relocation, specialty items and 25,000 square feet of storage. Anyone who needed one of those had to go hunting in the menu for it.
The page also asked for nothing. It never offered a quote or a date to book, so a visitor who had already decided to hire Garttmeyer had to go off and arrange it themselves.
On a phone it was worse. The layout never adapted, so the desktop page simply shrank. It was slow everywhere too: nothing appeared on screen for 2.9 seconds, and the page took 6.4 to finish loading.