The old site was slow, and there was almost nothing on it. A company that prints, binds and finishes everything under its own roof had a website that mentioned a fraction of it.
That combination costs a business at both ends. A search engine ranks what a page actually says, so a thin page does not come up for the work they want. And someone who has to wait for a page often gives up first.
The ones who got there anyway found a site that was hard to use and answered very little. Nobody hands a print run to a supplier on that basis. They go back to the search results and pick a printer whose website told them something.